BY MIKE BARRETT
POSTED ON JANUARY 29, 2015
A favorite meal among children of all ages, cereal has become a primary focus for food producers to push on children through sly marketing and advertising. Unfortunately, Tucan Sam and Tony the Tiger don’t represent anything that children should be eating. In fact, a new report has found that many popular cereals contain alarming amounts of sugar – even as much as 8 or even 10 teaspoons. Worse, the amount of sugar used has often increased over the past 2 years, despite promises from food makers to reduce sugar content.
(The report covers cereals in the UK, but the same or similar cereals can be found in the US under similar names.)
According to research by the campaign group Action On Sugar, 14 out of 50 cereals were full of at least a third sugar – 33.3g per 100g, or eight teaspoons in each serving. Action On Sugar nutritionist Kawther Hashem said: “You wouldn’t give your child chocolate biscuits for breakfast, yet certain manufacturers are effectively doing that for us.”
Among the worst offenders was Aldi’s Harvest Mrm Choco Rice, where a single bowl contained 39g sugar/100g – almost half of the 25g maximum daily intake of free sugars for adults in the UK.
The highest sugar cereals include:
Thankfully, some cereal-producers notice that we are in a health movement, and have lowered their sugars content. Aldi’s Harvest Morn Crunchy Honey Nut Corn Flakes made a 19% reduction from 34.4g to 28.0g/100g and Honey Monster Puffs (previously Sugar Puffs) reduces sugar by 17% from 35.0g to 29.0g/100g.
Graham MacGregor, chairman of Action On Sugar and professor of cardiovascular medicine at Queen Mary University of London, said:
Sugar Industry Collusion Since 1950s to Hide Dangers of Their Product
Just Like the Cigarette Industry
By Christina Sarich
Global Research, March 13, 2015
There’s Big Pharma, Big Ag, and now Big Sugar – all industries too sweet on the smell of money to be truthful about their products to the public. New information has come forth that proves the sugar industry knew their products would cause dental and health issues since the 1950’s, but they worked with our government agencies (cigarette-ad-campaign-style) to make sure we wouldn’t know the true damage sugar could cause until we were all addicted.
Internal documents exchanged between a sugar industry trade association, representing 30 international sugar manufacturers and our government, prove that sugar companies knew from the 1950’s that sugar is the principal cause of tooth decay, yet they immediately set about deflecting the blame onto other bogus factors, not to mention, left the door open for fluoridation of our water.
The sugar industry found an ally in America’s National Institutes of Health (NIH), supposedly responsible for looking after the public health.
This means that minimally, the NIH, and likely the FDA have known that sugar is the main cause of tooth decay for years, (forget that it also alters the brain’s reward system and causes obesity, and cancer, among other things). These agencies decided to side with the sugar industry to cover up the lie they would tell us all, and created the National Caries Program, completely ignoring the fact that sugar causes dental decay and cavities.
The sugar industry also colluded with the food industry to find out which enzymes could break up dental decay and even financed a vaccine to prevent tooth decay. Just as long as they could still sell us – SUGAR.
Lobbyists from the sugar industry-filled seats throughout our government including the National Institute of Dental Research, which sets the agenda for the National Institutes of Health initiatives.
Stanton Glantz, a researcher from the University of California at San Francisco (UCSF), who discovered the cache of papers that had been left to the University of Illinois by the late Roger Adams, a professor of organic chemistry who served on the Sugar Research Foundation, and which blew open the collusion that was happening within the sugar industry and our government agencies, said:
Sugar Is the Only Cause of Tooth Decay, Study Says
If you don’t want tooth decay, you should seriously cut back on the sugar. According to new research published in the journal BMC Public Health, sugars are the only cause of tooth decay in kids and adults.
Researchers from University College London and the London School of Hygiene & Tropical Medicine looked at public health records from around the world and found that in the U.S. especially, tooth decay–which is one of the most common non-infectious diseases in the world–from sugar was far too high. About 60 to 90% of school-age children and 92% of adults in the U.S. have experienced tooth decay. “Only 2% of people at all ages living in Nigeria had tooth decay when their diet contained almost no sugar, around 2g per day. This is in stark contrast to the USA, where 92% of adults have experienced tooth decay,” study author Aubrey Sheiham, emeritus professor of Dental Public Health at University College London, said in a statement.
A major source of sugar in Americans’ diets is that found in sodas and fruit juices, and wide availability is a problem: Researchers say that vending machines that serve unhealthy and sugar-laden foods should be removed from areas controlled or financially funded by local or central governments.
In March, the WHO released new guidelines recommending that only 5% of a person’s total daily calories should come from sugar, though they acknowledged that such a drastic cutback might not be feasible. “We should aim for 5 percent if we can,” WHO nutrition direction Dr. Francesco Brana said in a news conference, “but 10 percent is more realistic.”
Given the high prevalence of tooth decay, the researchers say we need to significantly rethink recommended sugar intake. “This means that it is now even more important to develop a radical prevention policy with a marked reduction in sugar intake since the use of fluoride on its own is insufficient to reduce substantially the burden of caries over the lifetime of individuals,” they conclude.
“Children quickly become used to high-sugar cereals and find healthier ones less palatable, which has long-term implications on their health. Too much sugar leads to weight gain, raising the risk of type 2 diabetes, heart disease and some cancers. One of the greatest failures in tackling obesity is the Government’s appeasement of the food industry.
The Responsibility Deal, which allows the food industry to regulate themselves – likened to Dracula being put in control of the blood bank – has failed. It’s time for it to be scrapped.”
“These tactics are strikingly similar to what we saw in the tobacco industry in the same era.”
But yea – let’s ignore the sugar and keep adding fluoride to the water. Don’t mind the money trail from a multi-billion dollar industry at all. Greed has made all our smiles less beautiful.
- Kellogg’s said the sugar in its cereals was to a tiny proportion of daily consumption.
- Sainsbury’s said it had not increased the sugar in Honey Nut Corn Flakes, but had recalculated, which had led to a higher figure.
- Morrisons said its Honey & Nut Corn Flakes had not changed and could not explain the increase. From next month it will have 8 per cent less sugar.
- Aldi also said it would reduce the sugar content of its cereals.
Needless to say, we face similar issues here in the US. The Environmental Working Group released its own report a few years ago. Here is what the report found:
- Kellogg’s Honey Smacks – 55.6%
- Post Golden Crisp – 51.9%
- Kellogg’s Froot Loops Marshmallow – 48.3%
- Quaker Oats Cap’n Crunch OOPS! All Berries – 46.9%
- Quaker Oats Cap’n Crunch original – 44.4%
- Quaker Oats Oh!s – 44.4%
- Hellogg’s Smorz – 43.3%
- Kellogg’s Apple Jacks – 42.9%
- Quaker Oats Cap’n Cunch’s Crunch Berries – 42.3%
- Kellogg’s Froot Loops original – 41.4%
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About Mike Barrett:
Google Plus Profile| Mike is the co-founder, editor, and researcher behind Natural Society. Studying the work of top natural health activists, and writing special reports for top 10 alternative health websites, Mike has written hundreds of articles and pages on how to obtain optimum wellness through natural health.
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