Water footprint reduction at homeAs a consumer, you can reduce your ‘direct water footprint’ (home water use) by installing water saving toilets, applying a water-saving showerhead, closing the tap during teeth brushing, using less water in the garden and by not disposing medicines, paints or other pollutants through the sink.
But this approach has limitations, because you may find it difficult to drastically change your consumption pattern. What still remains, however: you can select the cotton, beef or coffee that has a relatively low water footprint or that has its footprint in an area that doesn’t have high water scarcity. This requires that retailers provide you with proper information to make such choices. In this respect, ask product transparency from businesses and regulation from governments!